If you are the VP of Marketing, the Director of Marketing, or the marketing manager for a large franchise organization, let me just say that I know your pain. From my experience working with franchisor organizations, the biggest potential source of pain for internal marketing gurus like you also happens to be potentially your biggest leverage point for improving sales: the relationships you have with your franchisees.

If you are an internal or external small business consultant for a franchise organization, you are constantly looking for ways to help your clients improve their marketing efforts in order to increase revenues.

If you are like most franchisors, you continually face the same challenge: how to grow your business in a competitive marketplace. One key to achieving explosive growth is to plan and execute optimal promotions and direct mail campaigns across your network. Here are 5 marketing tips for franchises for designing and executing promotions and mail campaigns.

Top franchisors face the daily challenges associated with having to manage day-to-day relationships with an ever-increasing number of franchisees and area developers. However, with this burden comes an opportunity to learn to effectively manage integrated promotional goods and direct mail campaigns. Here are 7 tips on how to do so.